the creativity and quality
of the andean
A solidary purchase
Since we began our activities, at Textialpaca we decided to become involved in the pursuit of wellbeing in the area where we operate.
As a company, we are aware of the reality experienced by many Peruvian families; in view of this, we have developed a strategy for social responsibility which provides a balance within our entire value chain.
At Textialpaca we provide support for groups of knitters whose backgrounds and locations make them vulnerable. This applies in particular to Callalli, a beautiful town located in the upper regions of the Peruvian Highlands. The women in these groups knit in their free time and produce accessories such as gloves and headwear. Their work is of a very high standard but they lack the opportunity to display it outside their community.
Our plan is simple: to present these accessories by means of their inclusion in our catalogue together with our own products; in this way, we shall enable the work to be put on show outside Peru while providing the craftswomen with a distribution channel.
By doing this, we expect to provide a constant source of work which relies on their skills, while fostering growth and encouraging the women to deploy their talents in a commercial venture.
Each of the products made by the craftswomen will bear an additional hang tag that identifies it and tells something about the woman who knitted it, thus making it more attractive and personalized. We have chosen a Quechua word to reflect the aim of these accessories and of the project: Rupha, which means warmth, and the sensation of protection and closeness that we wish to offer with these accessories.
The entire income from the sale of these products will go to the craftswomen; we believe that in a place where machismo prevails, the women are prevented from self-development. This income will give them the satisfaction of contributing to their homes and families, in addition to boosting their self-esteem because they are able to exploit handed-down skills which might otherwise be regarded as secondary in nature. We should like to encourage further projects in Callalli, such as erecting a small library for the town’s children or implementing seminars and workshops which could preserve the continuity of our textile heritage and culture in these zones. We should like the customer who acquires these products to know that the purchase of these items, in addition to affording better protection against the winter weather, will also be helping María, Marcelina, Rosa and many other women who, from their homes in Peru, express their gratitude.